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NECO GCE MARKETING 2023 QUESTION WITH ANSWERS

(3ai)
The internet is a global network of interconnected computers and devices that communicate through standardized protocols, enabling the exchange of data and information across the globe.

(3aii)
(i) Cybersecurity Threats: The internet poses risks such as hacking, identity theft, phishing, and other cybercrimes that compromise personal data and privacy.
(ii) Misinformation and Dependence: Easy access to information on the internet can lead to the spread of misinformation, and over-dependence on the internet can reduce critical thinking and interpersonal skills.

(3aiii)
The first generation computers were developed in the late 1940s to the mid-1950s. They were characterized by the use of vacuum tubes for circuitry and were very large in size, consuming a significant amount of electricity. These computers had limited processing capabilities, were slow in operation, and were mainly used for numerical calculations.

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(3b)
(i) Dense Index: Dense indexing refers to an index structure that contains an entry for every possible search key value in a database, even if there is no corresponding record. This results in a more substantial index structure, taking up more space but providing quick access to records.
(ii) Sparse Index: Sparse indexing, on the other hand, contains entries only for some of the possible search key values. It uses less space compared to dense indexing but might require additional steps to locate specific records due to potentially needing to traverse more index blocks.
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NUMBER 1

a. An operating system is a software that manages computer hardware, software resources, and provides common services for computer programs. It acts as an intermediary between the user and the computer hardware and allows the user to interact with the hardware without having to understand complex details. The operating system also manages tasks such as memory, file systems, input and output devices, and provides a platform for software applications to run on the computer.

ii.
Two functions of an operating system are:
1. Memory Management: The operating system is responsible for managing the computer’s memory, including allocating memory to different processes, ensuring that each process has access to the memory it needs, and protecting each process from interfering with one another.
2. File Management: The operating system provides a way to organize and manage files on the computer, including creating, deleting, and modifying files, as well as providing a directory structure to keep track of where files are located. It also handles input and output operations related to files, such as reading from or writing to them.

1b. A database management system (DBMS) is a software that offers an interface for managing data in a database. It enables users to define, create, retrieve, update, and manage data, and it also provides tools for administering security, data integrity, and concurrency control within the database. A DBMS facilitates the organization and storage of data, as well as supports various data manipulation functions and ensures data consistency and reliability. Examples of popular DBMS include MySQL, Oracle, Microsoft SQL Server, and PostgreSQL.

ii. To convert the hexadecimal number 3F6 to base 8, we first convert it to binary and then from binary to octal (base 8).

Hexadecimal 3F6 is equivalent to binary 111110110. Then, we group the binary number into groups of 3 bits from right to left: 001 111 101 100, which translates to octal 1754.

So, 3F6 in hexadecimal is equal to 1754 in base 8.

a. A spreadsheet is a computer software application used for organizing, analyzing, and storing data in tabular form. Spreadsheet programs allow users to input data into rows and columns, perform calculations, create formulas, and generate graphical representations of the data. Spreadsheets are commonly used for tasks such as accounting, budgeting, financial analysis, and data management. Popular spreadsheet applications include Microsoft Excel, Google Sheets, and Apache OpenOffice Calc.

ii. An active cell refers to the currently selected cell in a spreadsheet, typically highlighted with a colored border or background. It is the cell where data entry or manipulation operations take place. When navigating through a spreadsheet, only one cell can be active at a time.

A cell range, on the other hand, refers to a group of adjacent cells within a spreadsheet. It is defined by specifying the upper-left and lower-right cells of the range, separated by a colon (e.g., A1:B4). Cell ranges are frequently used in formulas, formatting, and data analysis, allowing users to apply operations or formatting to multiple cells at once, greatly enhancing efficiency.

b. Certainly, here are two points to distinguish between hardcopy and softcopy output:

1. Nature of Output:
– Hardcopy output refers to physical, tangible documents or images that are printed on paper, such as reports, documents, or photographs. These outputs are permanent and can be physically stored or distributed as needed.
– Softcopy output, in contrast, refers to electronic or digital documents and files that are displayed on screens, such as computer monitors, tablets, or smartphones. These outputs are not tangible and require electronic devices to view or access.

2. Accessibility and Portability:
– Hardcopy output has limited accessibility compared to softcopy output. Physical printouts can be harder to share widely, and they may be difficult to transmit over long distances without scanning or copying.
– Softcopy output offers greater accessibility and portability, as electronic files can be easily shared, transmitted, stored, and accessed from various devices with the appropriate software or connectivity. Softcopy output can be disseminated globally in an instant.

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(7a)
Warehousing refers to the process of storing goods or merchandise in a designated location, known as a warehouse. These facilities are specifically designed to safely and efficiently store various types of products before they are distributed, sold, or used.

(7b)
(PICK ANY FOUR)

(i)Private Warehouses: Owned and operated by individual companies to store their own goods. These warehouses offer complete control over operations, customization, and management of inventory.

(ii)Public Warehouses: These are third-party facilities that offer storage and other related services to multiple businesses or individuals on a rental basis. Public warehouses provide storage space for short-term or seasonal needs without the long-term commitment of owning a warehouse.

(iii)Distribution Centers: Focused on efficient movement and distribution of products within the supply chain. They often handle large volumes of goods, serving as hubs for sorting, packaging, and redistributing products to various locations.

(iv)Climate-Controlled Warehouses: Specifically designed to maintain specific temperature or humidity levels suitable for storing perishable items, pharmaceuticals, electronics, or any goods sensitive to environmental conditions.

(v)Automated Warehouses: These facilities use automated systems, robotics, and technology for various tasks such as inventory management, order picking, and transportation within the warehouse. They are highly efficient and often used in industries where speed and precision are crucial.

NECO GCE MARKETING

NUMBER ONE

(1a)
A new product refers to any offering that is introduced into the market for the first time by a company. It can be a physical good, a service, or even a combination of both, which is aimed at satisfying customer needs or wants

(1b)
(PICK ANY FOUR)
(i) Idea Generation: This stage involves brainstorming and gathering ideas for potential new products. Ideas can come from various sources such as customer feedback, market research, and internal innovation efforts.
(ii) Idea Screening: In this stage, the company evaluates the feasibility and potential of the generated ideas. This involves analyzing factors such as market demand, competition, technical feasibility, and profitability. Ideas that do not meet the company’s criteria are eliminated at this stage.
(iii) Concept Development and Testing: Once an idea is selected, the company develops a detailed concept for the new product. This includes defining its features, benefits, target market, and positioning. The concept is then tested with the target market through surveys, focus groups, or prototypes to gather feedback and refine the concept.
(iv) Business Analysis: In this stage, the company assesses the financial viability and profitability of the new product concept. This includes analyzing costs, pricing, sales projections, and potential return on investment. The company also considers potential risks and challenges associated with launching the new product.
(v) Product Development: Once the new product concept is approved, the company moves on to developing the actual product. This involves designing and engineering the product, creating prototypes, conducting lab and field testing, and refining the product until it meets the desired specifications.
(vi) Market Testing and Commercialization: Before the new product is launched in the market, it is important to conduct market tests to evaluate its performance and gather feedback from actual customers. This testing can help identify any necessary modifications or improvements. After successful market testing, the company proceeds with full-scale production, marketing, and distribution of the new product.

(6a)
(i) Optical fibers are widely used in endoscopic procedures for medical imaging
(ii) They are utilized in laser surgery for delivering laser light precisely to target tissue
(iii) Optical fibers play a key role in various diagnostic imaging techniques such as Optical Coherence Tomography (OCT).

(6b)
(i) Optical fibers are extensively used in military communication systems.
(ii) They serve as the backbone for various fiber optic sensor systems used in defense applications.
(iii) They are employed in the development of underwater surveillance systems

NUMBER SEVEN

(7a)
A perfect blackbody refers to an idealized object that absorbs all incoming radiation across the entire electromagnetic spectrum, without reflecting or transmitting any of it.

(7b)
(PICK TWO ONLY)

(i) The peak of the intensity-wavelength graph shifts towards shorter wavelengths as the temperature increases.

(ii) The graph becomes broader and more spread out as the temperature increases.

(iii) The maximum intensity of the graph increases as the temperature increases.

(iv) At lower temperatures, the graph is skewed towards longer wavelengths, while at higher temperatures, it becomes more symmetrical.

(v) The area under the graph, representing the total radiation emitted, increases with temperature.

(vi) As the temperature increases, the wavelength at which the intensity drops to zero shifts towards shorter wavelengths.

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